Thursday, November 03, 2005

Pogue vents wrath on vendors

David Pogue is probably the only good read left in the NYT anymore. He speaks fluent tech (unlike the generic, clueless journos out there) and he knows to take Mr. Everyman's perspective. Today's piece (10 ways to please us, the customers) makes at least a couple of points ("commandments") relevant to design:

Thou shalt not entomb thy product in indestructible plastic. Sure, we understand the temptation: you want your packaging to be sturdy yet see-through, so shoppers can see exactly what they're buying. Trouble is, you're caring only about whether people take your product home; you apparently don't care about what happens after that. You don't seem to mind that getting those hard plastic packages open is a dangerous ritual involving scissors, steak knives, band saws and, eventually, blow torches.

Thou shalt not hog the power strip. If a power cord absolutely must incorporate one of those big black transformer bricks, how about putting it in the middle of the cord? When the transformer brick is at the prong end, it hogs three slots on our power strips or both outlets on the wall, and that's just greedy.
Amen to that, Brother David.

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